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Product Marketing Manager
You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow, and collaborate so we can achieve our mission of creating opportunity for all through mobility.
At HopSkipDrive, we know that challenges require different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.
You will be a driving force behind developing and executing the product marketing strategies for the business and laying the foundation for market success.
We are looking for someone who is a strategic thinker as well as someone who excels at execution. As a Product Marketing Manager, you’ll be charged to think of the best ways to introduce products in our target markets. You will gain insight into customers’ use of our current products, untapped opportunities, and buyer personas. You will be an evangelist of all of our products who will champion education and usage both internally and externally.
We want someone who is customer-obsessed. You are passionate about understanding customer needs and pain points and how to use effective GTM strategies to take products to market that meet those customers’ needs.
Reporting to the Director, Product Marketing, you will collaborate across business functions, developing relationships with colleagues in Communications and Marketing as well as within Product, Sales, Growth, Legal, Engineering, and Customer Success, and use your storytelling and organizational skills to drive alignment, and GTM effectiveness.
What you'll do:
Competitive analysis:
Positioning & messaging:
Voice of customer:
Market research:
Product engagement & adoption:
Go To Marketing planning & execution:
What you bring to the role:
What you will get
We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role is $100,000- $120,000, a year. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.
Full Time
IT Outsourcing & Consulting
$105k-132k (estimate)
04/25/2024
06/24/2024
hopskipdrive.com
MARKET, CA
100 - 200
2014
JOANNA MCFARLAND
<$5M
IT Outsourcing & Consulting
The job skills required for Product Marketing Manager include Go To Market, Insight, Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.